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Marketing and Sponsorship

Show Me The Mo'ne? Little League Pitcher's Brand Builds While Maintaining NCAA Eligibility

Little League P Mo'ne Davis' brand "is on fire," as she is the "inspiration behind a line of high-top sneakers and silicone watches," has a biopic in development at Disney Channel and has released a memoir last month through HarperCollins, according to Elizabeth Wellington of the PHILADELPHIA ...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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