Golfer Jordan Spieth is "starring in his first TV commercial" for AT&T, a spot that supports the company's "It Can Wait" campaign against texting and driving, according to Doug Ferguson of the AP. The spot with Spieth is "expected to debut" during next Wednesday's Masters Par 3 Tournament on ESPN, and then will "slide into the rotation." AT&T is "among three global sponsors" at The Masters, allowing it to "air advertisements during limited commercial space." The ad is "more like a 30-second documentary, much of it shot at Augusta National when he was playing a practice round" earlier in March. What Spieth "liked about the commercial was how it captured a day in his life when he's on the road." Spieth: "It was intriguing, because it draws people into my personal life -- what I'm doing, day in and day out. ... I can draw an audience in, but it's something universal. We're hearing more and more stories about teens ignoring the dangers and adults setting a bad example. It needs to change direction." This is the first time AT&T will be using Spieth in creative since signing him to an endorsement deal last May (AP, 3/31).
COWBOY UP: The PGA Tour Superstore is using golfer Rickie Fowler to introduce a Custom Fit Campaign and Meet Rickie promotion. Golfers who visit a PGA Tour Superstore in-store or online can get a free custom club fitting, enter for a chance to meet Fowler at an upcoming PGA Tour event and win a complete set of custom-fit clubs and head-to-toe Puma Golf apparel. The Tour yesterday launched a video titled, "Rickie Rules," which prompts fans to share socially why they want to meet Fowler (PGA Tour).
