Tech

Talking #smsports with Micah Hart, Director of Interactive Marketing, Atlanta Hawks

3.24.2015

Neil recently chatted with Micah Hart, Director of Interactive Marketing with the Atlanta Hawks to discuss some of the latest digital marketing trends in the NBA and sports in general. The Hawks have been making headlines all season for their play on the court and their creative, effective, and strategic social and digital media activity and engagement off the court.

As Hart details, this is no accident, as there is a great deal of thought behind the Hawks’ online voice and personality, their novel embrace of memes and pop culture, and the way they constantly interact with, and share the content of, their fans.
Hart offers a great look into how the team organizes and plans their digital media strategy, while offering some fantastic insights and takeaways for anyone working in sports business to heed.

What follows are some snippets from the episode via a slideshow and the fully downloadable podcast:

Episode 39 of the DSMSports Podcast w/ Micah Hart of the Atlanta Hawks from Neil Horowitz

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