The Red Bulls tomorrow will announce that they have struck a sponsorship deal with Ben’s Limo, which will become the team’s official ground transportation provider. Terms of the deal have not been disclosed. Ben’s Limo will receive Red Bulls intellectual property rights, in-arena exposure and an online presence as a club partner. The limo company will have vehicles on-site at Red Bull Arena during each home match. The Red Bulls will also distribute Ben’s Limo marketing materials to its season-ticket holders, as well as premium and hospitality clients. The deal with Ben's Limo comes on the heels of yesterday's announcement that the club has reached an agreement with Japan-based heavy equipment manufacturer Yanmar as an official team partner. The deal, which was first reported in SportsBusiness Journal last week, will see Yanmar receive a presence on both sleeves of the club's training jersey, as well as permanent branding on the lower bowl in Red Bull Arena. Yanmar will be the team's official agricultural machinery partner, marine partner and diesel engine partner. The deal is Yanmar's first venture in the U.S. sporting market.
