ESPN in February led monthly comScore sports ratings for multi-platform digital reach for the 12th-straight month. But its total of 74.7 million uniques was down by nearly 20 million from its record-setting total in January, and its lowest total in nine months. Many other leading entities in the category showed noticeable declines from their January metrics given the short month in February and the conclusion of the pro and college football seasons that are typically major traffic drivers. The NFL in particular dropped from fourth in the category in January to seventh last month, with a decline of more than 17 million uniques. ESPN also maintained its typical category lead in consumption metrics with an average of 75.2 minutes per user during the month.
|
RANK
|
SITE(S) |
UNIQUES (000)
|
|
1
|
ESPN |
74,682
|
|
2
|
Yahoo Sports-NBC Sports Network* |
59,501
|
|
3
|
Bleacher Report-Turner Sports Network** |
50,376
|
|
4
|
Fox Sports Digital-Sporting News Media |
48,635
|
|
5
|
CBS Sports*** |
44,082
|
|
6
|
USA Today Sports Media Group^ |
42,192
|
|
7
|
NFL Internet Group |
39,798
|
|
8
|
SB Nation |
38,774
|
|
9
|
Sports Illustrated sites^^ |
23,687
|
|
10
|
MLB |
16,401
|
|
11
|
MSN Sports |
15,454
|
|
12
|
Deadspin.com |
11,493
|
|
13
|
HuffPost Sports |
9,299
|
|
14
|
NHL Network |
9,009
|
|
15
|
Active.com sites |
8,573
|
| |
|
|
NOTES: * = Includes Rivals.com, ThePostGame.com, Rotoworld and FanDuel. ** = Includes NBA.com, NCAA.com and WNBA.com. *** = Includes 24/7 Sports. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^^ = Includes 120 Sports, National Football Post and the FanSided Network.
