Former Breeders' Cup Exec Drew Sheinman Joins IMG Licensing As Senior VP

Veteran sports marketing exec DREW SHEINMAN has joined IMG as Senior VP of IMG Licensing. Sheinman will report to IMG Exec VP and IMG Licensing President BRUNO MAGLIONE and will be based out of N.Y. At IMG, Sheinman will lead key parts of the company’s licensing business, including operations in N.Y., Atlanta and Ponte Vedra Beach, Fla. Sheinman had been Breeders' Cup Chief Marketing & Revenue Officer for two years, but left that position in January. Prior to that, Sheinman held senior brand marketing and new business development roles with Coca-Cola, the Orioles and Mets, MSG and Simon Property Group, among others.