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USA Today Sports Media Group Enters Multiyear Marketing Partnership With IndyCar

USA Today Sports Media Group has entered a multiyear, official marketing relationship with the Verizon IndyCar Series in which the media outlet and its affiliated properties will be a preferred marketing partner of the motorsports series. IndyCar and its official sponsors will have the ability to work with USA Today Sports Media Group on targeted advertising programs and develop IndyCar-themed special sections. IndyCar digital news coverage will also be increased on USAToday.com, and USA Today will boost its editorial collaboration with sister Gannett property The Indianapolis Star with regard to IndyCar. USA Today Sports Media Group President Dave Morgan said, “We’re looking forward to collaborating on ways to maximize our unique cross-platform capabilities in order to create the great impact and value for IndyCar and their partners."

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