After “initially rejecting an edgy advertisement about domestic violence” in the NFL from advocacy group Ultraviolet, SI “has decided to run the ad on its website” just a few days before the Super Bowl, according to Laura Bassett of the HUFFINGTON POST. The ad “includes a dramatic video of a uniformed football player tackling a woman without a helmet.” The video “notes that 55 domestic abuse cases in the NFL have gone unanswered” under the leadership of Commissioner Roger Goodell, and it “ends with the hashtag ‘#GOODELLMUSTGO.’” Ultraviolet's “five-figure online ad campaign also includes banner ads with the same domestic violence statistic and hashtag.” Time Inc. Senior VP/Communications & Brand Development Scott Novak said that SI “mistakenly rejected the ads and will now be running them on Thursday.” Novak added that SI’s editorial team is “now fine with the content of the ad campaign, after seeing the video” (
HUFFINGTONPOST.com, 1/25).
PHOTO FINISH: The NATIONAL PRESS PHOTOGRAPHER ASSOCIATION's Donald Winslow reported SI's six remaining staff photographers "were all laid off" on Thursday. The move was confirmed by SI Dir of Photography Brad Smith, who said that while the six "are no longer staff photographers, that does not preclude them [from] continuing to shoot for the magazine." He added that SI "isn't planning on changing what they do, just the process." Smith: "Our commitment to photography is as strong as ever" (NPPA.org, 1/23).
