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Marketing and Sponsorship

Dearth Of Teasers For Super Bowl Ads Leading To Lack Of Buzz Compared To Prior Years

With the Super Bowl less than a week away, there is a "distinct lack of excitement surrounding this year’s commercial lineup" for the game, thanks in part to fewer advertisers "releasing teasers in advance of the most-watched TV event," according to Claire Atkinson of the N.Y. POST. Buil...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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