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Marketing and Sponsorship

GoPro Signs Sponsorship Deal With NHL, Camera Company's First Leaguewide Pact

The NHL has signed a North American partnership with GoPro, the first league-level deal for the personal camera manufacturer. Terms of the deal were not disclosed. GoPro and the NHL will debut the partnership during the upcoming All-Star weekend. Players will wear GoPro cameras along with live...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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