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Marketing and Sponsorship

Engine Efficiency: NHRA's John Force Racing Signs Multiyear Deal With Chevrolet

John Force Racing has "switched affiliations and will return to Chevrolet" as part of a multiyear deal after the NHRA team had been with Ford for nearly 20 years, according to Jerry Bonkowski of NBCSPORTS.com. Force, daughter Courtney Force and son-in-law Robert Hight "will drive Chevrolet Camaro Funny Cars in the 24-race 2015 NHRA Mello Yello Drag Racing Series season." Force’s other daughter, Brittany, also will "carry Chevy sponsorship on her Top Fuel dragster." With no other Chevy-branded Nitro Funny Cars in the sport, JFR "will essentially have the Chevy brand exclusively all to itself." Force: "I have great financial backing with GM. … We have an exclusive and that makes it great." Bonkowksi noted Ford near the end of the '13 season announced that last year would be its final year with JFR, "choosing to allocate resources in another direction in its motorsports program" in '15. Ford "followed Castrol Oil, which had sponsored Force for the last 30 years, in leaving the Force camp" at the end of the '14 season to "go in another direction" (NBCSPORTS.com, 1/15). In California, Louis Brewster reports all three JFR cars will "sport Camaro bodies" starting with next month's Winternationals at Auto Club Raceway. Force said, "At the end of the day, if you don’t have a manufacturer, you’re in big trouble. It’s a change and change is good. It’s an exciting time" (INLAND VALLEY DAILY BULLETIN, 1/16).

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