Menu
Reader Survey

2014 SBD/SBJ Reader Survey: Changes To Chase Format Largely Seen As A Positive

Biggest challenge facing NASCAR in the year ahead:

Television ratings 26%
Attendance 24%
Developing new stars 23%

Responses: 537

In 2009, readers identified the rising cost of sponsorship as the sport’s biggest challenge, followed by the health of U.S. automakers and TV ratings.

This year’s changes to the NASCAR Chase for the Sprint Cup format, which adds elimination and emphasizes winning, were:

Good for the sport 58%
Bad for the sport 5%
Will have no effect on the sport’s popularity 38%

Responses: 529

Austin Dillon or Chase Elliott?

Chase Elliott 62%
Austin Dillon 38%

Responses: 484

Sponsors that do the best job activating around NASCAR:

Lowe’s 26%
Coca-Cola 23%
Sprint 23%
GoDaddy.com 20%

Responses: 497
Note: Respondents could make three selections.



rich arden / espn images

Is the IndyCar Series a buy, sell or hold stock?

Buy 12%
Sell 62%
Hold 26%

Responses: 529

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/26/Reader-Survey/Motorsports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/26/Reader-Survey/Motorsports.aspx

CLOSE