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Marketing and Sponsorship

Calling Card: Jordan Spieth Rocking AT&T Logo On Golf Bag At This Week's WGC Event

Golfer Jordan Spieth showed up at this week's WGC-HSBC Champions "with a black-and-orange golf bag promoting AT&T," the "first evidence of the logo while he was on the golf course," according to Doug Ferguson of the AP. Spieth earlier this year signed an endorsement deal with the telecommunications company. The last player AT&T endorsed on the PGA Tour was Tiger Woods, who "had an AT&T bag when he returned from knee surgery" early in '09. The company ended its endorsement deal later that year "after revelations that Woods had multiple extramarital affairs." Spieth this week in Shanghai "is playing for the first time since the Ryder Cup" (AP, 11/4).

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