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UT-San Antonio Embraces Hispanic Marketing To Grow Its Newly-Formed FBS Program

For UT-San Antonio, embracing local Hispanic culture "was a no-brainer” in designing marketing campaigns as the nascent FBS program looked to “not only become San Antonio’s team, but to become the team for South Texas,” according to Sam Khan Jr. of ESPN.com. UTSA AD Lynn Hic...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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