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Marketing and Sponsorship

Now Hear This: Bose Looks To Fight Beats' Popularity With Free Headphones For NFLers

Bose, the NFL's official home audio and speaker sponsor, is "apparently trying to head" off any issue created by NFL players' preference for the popular Beats by Dre brand by sending them "a shipment of goodies" that includes Bose headphones, according to Darin Gantt of PRO FOOTBALL TALK. Panthers ...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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