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Marketing and Sponsorship

Marketplace Roundup

In Philadelphia, Vaughn Johnson noted 76ers F Nerlens Noel is “already making changes to his shoe deal.” Slam Online’s Nick DePaula reported on Twitter that Noel has “parted ways with Reebok and his representatives are currently discussing a new deal with other companies” (PHILLY.com, 10/5).

SENSITIVE SUBJECT: NASCAR team owner and driver Tony Stewart said that he "had the support of his sponsors" after his sprint car incident that killed Kevin Ward Jr. In N.Y., Viv Bernstein noted Mobil 1 "issued a statement indicating it had not cut sponsorship." But Kantar Media Chief Research Officer Jon Swallen said that Mobil 1 "stopped its television, Internet and banner ads" featuring Stewart "days after the fatality." He added that Bass Pro Shops "had not run a television ad featuring Stewart since Aug. 4," a few days before the incident. But a Bass Pro Shops spokesperson said that the decision “was not associated with the accident” (N.Y. TIMES, 10/5).

YOUNGER ALL THE TIME: In Charlotte, Erik Spanberg noted the PGA Tour Wells Fargo Championship "wants to recruit younger fans," and to accomplish that goal has hired Charlotte-based agency BooneOakley. Tournament Exec Dir Kym Hougham liked BooneOakley not only for its ideas but also for the Charlotte agency’s staff, many of whom are the 20- and 30-somethings the tournament hopes to attract." The tourney's campaign likely will "rollout early" early next year for the May 11-17 event (CHARLOTTE BUSINESS JOURNAL, 10/3 issue).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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