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Marketing and Sponsorship

BioSteel Signs Projected No. 1 NHL Draft Pick Connor McDavid To Endorsement Deal

Toronto-based sports nutrition company BioSteel this week signed OHL Erie Otters C Connor McDavid, the presumptive No. 1 pick in the '15 NHL Draft, to a full use-of-likeness endorsement deal. BioSteel, which has sold its signature pink sports drink in powder form since its inception in ’09, p...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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