SBJ In-Depth: Sports Sponsorship and Marketing

Published during the week of the CSE Sports Marketing Symposium/Social Media & Sports Series this issue will look at the consumer brands and sports properties that are placing more emphasis on targeting women in their marketing efforts, to see who is having the most success. We’ll highlight effective strategies and campaigns and detail the elements that produced the desired results. What are the keys to successfully engaging women in the marketplace and building brand loyalty?

Publishing Date: Oct. 13 Ad Close: Sept. 29 Materials Close: Oct. 1. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.