CBS Sports Network Debuting New Marketing Campaign Around College Football Broadcasts
CBS Sports Network has rolled out a marketing campaign around its college football schedule with the tag line "Our House. Your Home" that has TV, online and social media elements. CBS Sports produced the spots in-house, in conjunction with Lussier Productions. The spots use talent from the channel's studio show, "Inside College Football," as they hang out together in a house. In one 10-second spot, analyst Randy Cross is standing at a party with Aaron Taylor and Houston Nutt when he says, "Do you know that Chris Petersen -- he designed his famous Statue of Liberty play using cheese puffs and a napkin." In another 20-second spot, Taylor and Cross are at a party with Brian Jones, Adam Zucker and Brent Stover. In the spot, Jones unsuccessfully tries to play a sousaphone as they hype the Ohio State-Navy game that will be on the network Saturday.