Menu
Franchises

CFL Team To Hand Out Free Tickets To Upcoming Games After Losing Guaranteed Win

The CFL B.C. Lions are now "on the hook for thousands of free tickets to any of their remaining home games" after losing Sunday to the Saskatchewan Roughriders, a game Lions President & CEO Dennis Skulsky guaranteed the team would win, according to Mike Beamish of the VANCOUVER SUN. A season-high crowd of 33,196 attended the game after it had failed to draw more than 25,231 for any of the Lions' first four home games. However, it is unknown whether the crowd boost "was a result of the Roughriders’ natural drawing power, or marketing gimmickry" (VANCOUVER SUN, 8/26). In Vancouver, Ed Willes notes some have argued that Skulsky "succeeded in moving the Lions to the front of the city’s sporting consciousness while creating a genuine buzz around" Sunday's game. Willes: "That’s true, to a point." But there is a "larger issue involved here, one that speaks to the state of the Lions." Until this year, the club never "needed a guaranteed win to sell its product." The Lions brand was "built through a series of successful, exciting teams that earned the support of the community." There was "no need for gimmicks, no need for hype." But since moving into B.C. Place in '11, attendance has "decreased every year and, barring a miracle over their final four home dates, it will fall again this season" (Vancouver PROVINCE, 8/25).

SNOOZE BUTTON
: In Winnipeg, Paul Friesen wonders if anyone else notices the CFL "has become difficult to watch many nights, downright boring on others." Scoring is "at a 29-year-low," as teams have "combined for 45.8 points per game, down nearly a full touchdown per game from last year." CFL Commissioner Mark Cohon has acknowledged TV viewership is "down from last season." Cohon: “We started off the season up against the World Cup, which is obviously an international phenomenon and continues to grow. But the numbers are starting to pick up" (WINNIPEG SUN, 8/26).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/26/Franchises/BC-Lions.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/26/Franchises/BC-Lions.aspx

CLOSE