Menu
Media

MAC's New 13-Year TV Deal With ESPN Will Aid Schools In Wake Of Autonomy Ruling

The Mid-American Conference and ESPN yesterday announced "a 13-year television and digital media contract," with sources saying that it is worth more than $100M and "will pay each of the 12 member universities about $670,000 per school year" through '26-27, according to Mark Znidar of the COLUMBUS DISPATCH. MAC Commissioner Jon Steinbrecher and ESPN Senior VP/Programming Acquisitions Burke Magnus said that 10 years "have been added to the remaining three years of the contract," which gives ESPN "exclusive rights to all MAC sporting events." The previous contract was worth $1.4M a year. The new contract "will be worth about" $8M a year. ESPN3 streaming capability will "be embedded on MACsports.com, and every member school’s website." Steinbrecher said that he "expects a three- to four-year process for member schools to purchase and install streaming equipment." ESPN will "aid the schools in the startup, but the universities will pay for the majority of the equipment." When every university is up and running with digital streaming equipment, Magnus said that a "minimum of 420 MAC sporting events per year will be seen" (COLUMBUS DISPATCH, 8/20). In Akron, George Thomas notes ESPN will "continue to air games Thursdays, Fridays and Saturdays and broadcast Tuesday and Wednesday prime-time games, which have become a staple for the network as the MACtion brand expanded." But more importantly, the "additional revenue -- around nine figures over the course of the 13-year pact -- will enable the MAC to deal with issues that are revealing themselves in the wake of the top five conferences voting for autonomy" (AKRON BEACON JOURNAL, 8/20). In Cleveland, Elton Alexander noted it is "understood, as the deal plays out, the ability to get regional providers to broadcast games will play a big part in that exposure" (CLEVELAND.com, 8/19).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/20/Media/MAC-ESPN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/20/Media/MAC-ESPN.aspx

CLOSE