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Volume 24 No. 114

People and Pop Culture

Baker's daughter Olivia was born on
July 27, weighing 6 lbs 13 oz 
For AEG Senior VP/Global Partnership Sales NICK BAKER, weekends used to be all about playing golf, dining out and enjoying the ocean near his Manhattan Beach, Calif., home. But that all changed last Sunday, when Baker and his wife, HEATHER, welcomed their first child, a baby girl named OLIVIA KATHERINE. The happy family recently returned home from the hospital and is adjusting to an exciting -- if sleep deprived -- new lifestyle. Baker plans to return to the AEG offices sometime next week, but for now is focused on spending time with his daughter and showing her off to all his family and friends.

WELCOME TO THE WORLD: I’m keeping a finger on the pulse in terms of what we have going on right now, but certainly all the attention and priorities are with my family. My beautiful daughter getting to meet all her family and friends -- that will be the most exciting part of the weekend without a doubt. We’ve got family arriving on Friday, including both sets of parents, brothers and sisters on both sides and various others. I was born and raised in Denver and my wife is from the San Francisco Bay area, but, thankfully, her sister lives here in Manhattan Beach and so does my brother. So we’ve got a little bit of family here but the extended families are back in our home towns.

START 'EM YOUNG: Saturday morning, we’re going to have a brunch, kind of a little “Welcome Home Olivia” brunch. It will be at our house. We’re going to hunker down at the home court this weekend and just have people come through. We’ll have many friends within the AEG family -- with as much hours as we put in we’ve got great relationships and great friendships that are built through the work experience -- so a lot of those friends/colleagues will all be stopping by this weekend. Olivia will definitely be involved with sports from the get go; there’s no way around that. She’s already well represented by AEG assets: she’s got a Kings jersey, a Galaxy jersey and a Dynamo jersey. She’s ready to rock. Our hope now is we might be able to get her at one of our sponsor parties that we’re hosting here in the fall at the start of the NHL season with the Stanley Cup. We’ll see if we can get Olivia there and make that our baby announcement: Her in the Cup.

HOW IT USED TO BE: There’s a great basketball game played on Saturday mornings -- it’s been played for 10 or 15 years -- between a group of guys in the industry here in L.A. on the sponsorship side from various agencies and teams. If we can get enough guys there’s a game that starts at 8:30am on Saturday mornings, so I usually love to start the weekend off with basketball. Then my wife and I will always try one of the many great spots to eat in Manhattan Beach. One of our favorites is a steakhouse called Fonz’s. We try to grab dinner there one night a week and enjoy the beach and relax.

GET YOUR KICKS...: It’s rare with what we do in our world that there’s not a business event to attend on the weekend. There’s so many events that we’re attending throughout our portfolio whether it’s sports, music or otherwise. This weekend is no different. We’ve got a Galaxy game on Saturday night against the Portland Timbers at StubHub Center. During the game, I’ll spend time with our sponsors, ensuring that the activation is running properly based on the deals that we have created with our partners. Typically, we’ll have three or four kind of focal point events that are taking place at one game. Hosting at Coachella or the Kings or Galaxy is all different, but the principles -- which are ensuring that the client objectives are met and that the fan experience is great -- are always the same.

CHECKING THE FORE-CAST: If there’s an opportunity to play golf on the weekend, I take advantage of that really early on a Saturday or a Sunday morning. It’s a great way to get out with friends or clients and spend uninterrupted time together. While the score that I usually put up doesn’t correlate with me playing often, I do love to golf and just love the interaction that you have. Trump National is a great course here in Palos Verdes, and they’re always great to AEG. It’s a beautiful course right on the water, so I try to get out with clients or colleagues whenever I can.

LIFE'S A BEACH: This Sunday, we’ll have friends and family going in and out with various departure times, but typically the beach is always in the cards. That’s why we live here, to take advantage of the beach, and the lifestyle that we have here is very laid back. There are some great breakfast spots within Manhattan Beach, so on Sundays we’ll typically grab breakfast at North End Café or Four Daughters. Those are great breakfast places my wife and I will attend with friends and then we’ll hit the beach. A typical weekend when we don’t have AEG events and responsibilities is to get a workout in and hit the beach. Certainly with the new baby arriving though the priorities will change on the weekends -- but for the better I’m sure.

Golf lifestyle channel Back9Network today will announce that it has promoted CFO & Head of Business Development CHARLES COX to CEO. Cox, who initially joined Back9Network in '12, will guide the company as it prepares to launch on DirecTV on Sept. 29. He replaces CEO, Chair & co-Founder JAMIE BOSWORTH, who is resigning to pursue other opportunities. Back9Network also promoted President CARLOS SILVA to COO, with responsibility for day-to-day TV and digital network operations. Back9Network co-Founder REID GORMAN will be named Chief Administrative Officer & Exec VP/Golf Industry Relations (Austin Karp, Assistant Managing Editor).

: The Vikings promoted LESTER BAGLEY to Exec VP/Public Affairs & Stadium Development, ROB BRZEZINSKI to Exec VP/Football Operations, STEVE LACROIX to Exec VP & CMO, STEVE POPPEN to Exec VP & CFO, RICK SPIELMAN to Exec VP & GM, KEVIN WARREN to Exec VP/Legal Affairs & Chief Administrative Officer and JONATHAN WILF to Exec VP/Strategic Planning & Business Initiatives (Vikings)....The Giants named NFL Dir of AFC Communications CORRY RUSH Dir of PR and promoted Manager of Communications DEANDRE PHILLIPS to Dir of Communications (Giants)....IMG College named Team Velocity Marketing exec KENNY WASHINGTON GM for its North Carolina A&T property (IMG)....Florida Institute of Technology named JOHN THOMAS VP/Athletic Fundraising (FIT)....The state of Utah named former BYU AD VAL HALE Dir of Economic Development (, 7/29).

Do you have an executive announcement? If so, please send to

Tennis player CAROLINE WOZNIACKI will run the TCS N.Y. Marathon on Nov. 2, and said the marathon has "always been on my bucket list." Wozniacki, who originally was scheduled to marry RORY MCILROY in November, said, "I looked at my schedule and I didn’t really have any plans when my season ended, so I thought, 'Why not do it?'" While this is Wozniacki's first road race, she said that she "ran 30 to 40 minutes a day as part of her tennis training." Wozniacki's "running playlist" includes a mix of RIHANNA, CALVIN HARRIS, DAVID GUETTA and ADELE (N.Y. TIMES, 8/1). Wozniacki and '14 Boston Marathon winner MEB KEFLEZIGHI will enter the event as NYRR's Team for Kids Ambassadors (CBS, 7/31).

THE OWNER'S BOX: Jaguars Owner SHAHID KHAN is on the cover of the August edition of Void Magazine (, 7/31)....Patriots Owner ROBERT KRAFT and his girlfriend, RICKI LANDER dined with Marvel Entertainment CEO ISAAC PERLMUTTER and his wife, LAURA, at N.Y.'s Sistina on Wednesday night (N.Y. POST, 8/1).

NBA's Adam Silver met with China Vice
Premier Madam Liu Yandong on Thursday
LOVE & BASKETBALL: NBA referee VIOLET PALMER, who became one of the league's "first ever female referees" upon her arrival in '97, today will marry longtime partner TANYA STINE in L.A.. Palmer is the NBA's "first ever openly gay" referee (, 7/31)....NBA Commissioner ADAM SILVER on Thursday was invited to meet with China Vice Premier Madam LIU YANDONG in Beijing. Silver this week also visited the NBA Yao School at the Wukesong Hi-Park (THE DAILY)....MAGIC JOHNSON and a team of former NBAers canceled their participation in the opening ceremony of Jerusalem Arena due to "ongoing rocket fire" and the IDF's operation in Gaza (JERUSALEM POST, 8/1).

: The '14 class of the New Jersey HOF will include PATRICK EWING and NFL Senior VP/Broadcasting & Media Operations COO HOWARD KATZ. Katz was elected in the “Enterprise” category (, 7/31)....Former NHLers ERIC LINDROS, JOHN LECLAIR and ERIC DESJARDINS will be inducted into the Flyers HOF (PHILADELPHIA INQUIRER, 8/1).

NAMES: Rays manager JOE MADDON on Thursday hosted an event at a “one-night-only pop-up restaurant” in Tampa. Buddy Brew Coffee “opened its doors to an invitation-only preview of Ava, the restaurant collaboration” of Maddon and restaurateur MICHAEL STEWART that is “slated to open in October” (TAMPA BAY TIMES, 8/1)....Univ. of Kansas men’s basketball coach BILL SELF demonstrated to children from the Boys and Girls Club of Wyandotte "how STEM -- science, technology, engineering and math -- relate to basketball." STEM in sports is a campaign by Time Warner Cable (K.C. STAR, 8/1)....East Greenwich, R.I., resident CHRISTOPHER RENZI is asking a federal judge to “declare him the rightful holder of the trademark CR7," which is often associated with La Liga club Real Madrid MF CRISTIANO RONALDO (PROVIDENCE JOURNAL, 8/1)....The gloves worn by MUHAMMAD ALI in his ’71 fight against JOE FRAZIER "sold at auction on Thursday for almost $400,000" at the National Sports Collectors Convention in Cleveland (REUTERS, 7/31)....Red Sox P CLAY BUCHHOLZ on Thursday hosted the annual fundraiser for his eponymous foundation, which "provides health, educational, and sports opportunities to improve the lives of children in need" (BOSTON GLOBE, 8/1)....Magic G BEN GORDON listed his three-bedroom town home in Northbrook, Ill. for $475,000. He paid $660,000 for it in ’04 (CHICAGO TRIBUNE, 8/1).

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