The Nationals this week "will announce a new membership program for all half- and full-season ticket holders, 'Nats Plus,' meant to deepen the team’s connection with its biggest customers by providing increased access to players and coaches, exclusive on-field experiences and bigger discounts on concessions and retail items," according to Dan Steinberg of the WASHINGTON POST. Branding for the program will "appear throughout Nationals Park" today, as the team returns to DC after a nine-game road trip. The program "will be marketed as something of a VIP club, with slogans like 'Exclusively for our most passionate fans' and 'Tickets plus the status you deserve.'" Nationals Chief Revenue & Marketing Officer Valerie Camillo said that the new program "was created after asking plan holders how to improve their experience." She added that the most popular responses "revolved around exclusive experiences, enhanced rewards and special access." Full-plan holders in '15 "will be able to take batting practice and play catch on the field at Nats Park." Half- and full-plan holders "will be invited to private autograph sessions and have the chance to take family holiday photos on the field." Full-plan holders also will get 20% off at team stores, and 20% eCash-back "when using their membership cards to pay for concessions" (WASHINGTONPOST.com, 7/30).
