Marketing and Sponsorship

USA Basketball Signs Three New Sponsors Ahead Of FIBA World Cup Later This Summer

By John Lombardo 7.30.2014

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s training camp, exhibition games and events in Las Vegas, Chicago and N.Y. leading up to the '14 FIBA World Cup in Spain from Aug. 30-Sept. 14. Samsung is providing USA Basketball players and staff with product and will create digital content to be exclusively distributed to Samsung Galaxy users. Diageo will be the presenting partner of upcoming events in Chicago on Aug. 15 and the USA Basketball Send-Off Celebration in N.Y. on Aug. 20. HSS is the first Official Hospital for USA Basketball and will provide medical care for USA Basketball players.

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