Menu
Marketing and Sponsorship

Le Batard's Radio Show Unsuccessfully Tries To Buy Ad In Plain Dealer To Tease LeBron

Reps for Miami-based WAXY-FM's "The Dan Le Batard Show" yesterday attempted to buy a full-page ad in Sunday's edition of the Cleveland Plain Dealer "to poke fun at LeBron James," according to Evan MacDonald of the Cleveland PLAIN DEALER. A mock-up of the ad posted on Twitter depicts two Heat championship rings above the words "You're Welcome, LeBron." Below are the words "Sincerely, Miami Heat Fans." Le Batard acknowledged the ploy during his show, saying, "They have declined our money. They do not want our money. They will not allow us to put our ad in the paper." Le Batard during the show said that the ad "was not intended to be mean-spirited, but rather a way to poke fun at James and Northeast Ohio residents who watched him win two championships in Miami." He added that his show "was also attempting to buy" a full-page ad in the Akron Beacon Journal (Cleveland PLAIN DEALER, 7/30).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/30/Marketing-and-Sponsorship/LeBron.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/30/Marketing-and-Sponsorship/LeBron.aspx

CLOSE