Menu
Marketing and Sponsorship

Marketplace Roundup

In N.Y., William Alden reports Bills QB E.J. Manuel's Fantex IPO "stock got an uncertain reception" from investors on Wall Street yesterday. Manuel's IPO of 523,700 shares "received a significant amount of support" from Fantex itself. Unable to sell all of the Manuel stock to investors, the company "stepped in to buy 250,000 shares," or 48% of the total amount offered. Despite the "slack demand, the stock was trading higher in its debut" yesterday. After "opening for trading at $10 at noon, the shares were up" 15% in early afternoon trading (N.Y. TIMES, 7/22).

FOOD FOR THOUGHT: In N.Y., Christian Red notes Yankees SS Derek Jeter yesterday "braved the summer heat and a throng of fans and tourists to help serve some Luvo treats" out of the Georgia-based health food company's food truck. Officially, Jeter is a "Luvo brand development officer." But with his final season still ongoing, Jeter said that he "won’t play too active a role until his final game in pinstripes is in the books." Jeter said, "When I'm finished, I'll be obviously a lot more hands on depending on what projects I'm doing" (N.Y. DAILY NEWS, 7/22).

CLEAR YOUR PLATE: In Texas, Enrique Rangel reported of the 365 types of specialty license plates the state DMV has issued featuring sports teams and other organizations since '09, "several dozen will soon be nixed." The canceled plates "didn’t generate enough interest from Texas motorists, much less revenue for the state." To stay in the market, each type of plate had to have a "minimum of 200 buyers a year, and 87 tags have not met the minimum requirement." Among the nixed plates are the Rockets, Stars and NASCAR (AMARILLO.com, 7/18).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/22/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/22/Marketing-and-Sponsorship/Roundup.aspx

CLOSE