Menu
Marketing and Sponsorship

Texas A&M Files Complaints Against Bills Fans Over Use Of 12th Man Phrase

Texas A&M “lodged two complaints this week” against four Bills fans for “using a website with a common football phrase that infringed on its trademark,” according to Mark Sommer of the BUFFALO NEWS. The school also “held out the possibility of legal action” over the 12thManThunder.com website, which promotes keeping the Bills in Buffalo. Texas A&M owns the rights to the term “the 12th man.” Site co-Founder Charles Sonntag, a double amputee and cancer survivor, said, “My experience has proven two things: a handicapped person can accomplish just about anything -- and Texas A&M will sue just about anybody.” The site’s founders said that they “cooperated by changing the name to ‘BillsFanThunder.com.’” But Sonntag said that Texas A&M “was not satisfied with the pace.” Texas A&M attorneys also “demanded that all 250 posters mentioning the website be taken down from restaurants and bars and returned to the university.” Texas A&M interim VP/Marketing & Communication Shane Hinckley said that the site’s owners “have been too slow to respond.” He said, “We have been negotiating about a turnover date for several weeks. When it became apparent they would not make that change, we gave them a deadline of last Friday to respond. The domain name still needs to be transferred from their ownership. It is still redirecting to their website. Their use of social media is still in question.” Sommer notes site designer Extreme 360 also was “reprimanded by the university” (BUFFALO NEWS, 7/2).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/02/Marketing-and-Sponsorship/Texas-AM.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/07/02/Marketing-and-Sponsorship/Texas-AM.aspx

CLOSE