Univision averaged 6.8 million viewers for Tuesday’s Mexico-Brazil match, marking the net’s best audience on record for a FIFA World Cup group stage game. The net’s previous high was 6.0 million viewers for Mexico-France in ’10. Univision's 6.8 million viewers for Mexico-Brazil compared to the 4.8 million viewers the net drew on Monday for U.S.-Ghana. Univision drew double ESPN’s audience for Tuesday’s match in L.A., Miami-Ft. Lauderdale and Phoenix, and triple ESPN’s audience in Houston and Dallas-Ft. Worth. Mexico-Brazil also became Univision’s most-streamed live event on record. ESPN drew 4.2 million viewers for Mexico-Brazil (Austin Karp, Assistant Managing Editor).
SOCIAL SPIN: VARIETY’s Todd Spangler noted Univision announced a deal with Twitter “for the first sponsored video-tweet campaign tied to the World Cup.” The net has “signed McDonald’s and State Farm as initial sponsors for the Twitter Amplify program.” Univision Sports’ Twitter handle is “tweeting real-time highlights” during the World Cup, while “targeted users will receive sponsored tweets” with Twitter Amplify (VARIETY.com, 6/18).
