Licensors generated an estimated $5.6B in royalty revenue in the U.S. and Canada last year, a 3.3% increase from ’12, with the five largest sectors being entertainment/character, corporate/brand, fashion, sports and collegiate, according to an analysis of data set to be released today by the Int’l Licensing Industry Merchandisers’ Association (LIMA). This is the third consecutive year-over-year increase in the trademark licensing business. The sports category, consisting of major leagues, saw growth for the fourth year in a row, with royalty revenue rising 1.9% to $698M over the previous year, with retail sales of about $12.8B. The collegiate segment rose to an estimated $209M in licensing revenues, translating to $3.88B in retail sales.
|
HISTORICAL RETAIL SALES OF LICENSED PRODUCTS BY PROPERTY TYPE
|
| PROPERTY TYPE |
'10
|
'11
|
'12
|
'13
|
| Entertainment/Character |
$46.0B
|
$48.0B
|
$49.3B
|
$51.4B
|
| Corporate/Brand |
$19.7B
|
$21.2B
|
$21.6B
|
$22.5B
|
| Fashion |
$15.1B
|
$16.0B
|
$16.5B
|
$16.9B
|
| Sports |
$11.8B
|
$12.3B
|
$12.6B
|
$12.8B
|
| Collegiate |
$3.6B
|
$3.8B
|
$3.8B
|
$3.9B
|
| TOTAL |
$104.0B
|
$109.3B
|
$112.1B
|
$115.8B
|
|
ESTIMATED LICENSING REVENUES BY PROPERTY TYPE
|
| PROPERTY TYPE |
'10
|
'11
|
'12
|
'13
|
| Entertainment/Character |
$2.4B
|
$2.5B
|
$2.6B
|
$2.7B
|
| Corporate/Brand |
$845M
|
$910M
|
$928M
|
$965M
|
| Fashion |
$690M
|
$730M
|
$755M
|
$770M
|
| Sports |
$645M
|
$670M
|
$685M
|
$698M
|
| Collegiate |
$196M
|
$203M
|
$206M
|
$209M
|
| TOTAL |
$5.1B
|
$5.3B
|
$5.5B
|
$5.6B
|
| |
|
|
|
|
NOTES: Totals figures include categories for Art, Music, Non-profit, Publishing and others.
