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Marketing and Sponsorship

Marketplace Roundup

In Akron, Nate Ulrich notes Browns QB Johnny Manziel on Wednesday posted an Instagram photo of Heat F LeBron James "modeling Nike’s new 'Money Manziel' T-shirt, which carries a $30 price tag and is available for pre-sale on the apparel company’s website." Manziel in January "signed with LRMR Management, the marketing firm run by" James’ business partner and longtime friend Maverick Carter. This "isn’t the first time James has promoted Manziel’s brand." Manziel appeared in a McDonald’s commercial featuring James, a "longtime spokesman" for the QSR (OHIO.com, 5/29).

TIME IS ON HIS SIDE: Vikings QB Teddy Bridgewater appeared on CNBC’s “Squawk on the Street” Friday morning to discuss endorsement possibilities, and he said he is "trying to maximize every opportunity that’s out there, to build relationships with the sponsors that are out there and connect with them." He said, "There are some opportunities in Minnesota. There is Target, the Best Buys and Pearson, who makes school books. So there’re some opportunities out there.” He later said his dream endorsement would be with Rolex ("Squawk on the Street," CNBC, 5/30).

SHARP-DRESSED MAN: WOMEN'S WEAR DAILY's Khanh Tran noted Dodgers CF Matt Kemp is the "first male celebrity fronting the big marketing push for Gap Inc.'s Factory outlet stores." Kemp said, "I love to dress up. I love to wear suits. When I get a chance to wear suits, I'll wear one. ... I love to go out, show people I can wear a suit and make it look all right." Kemp said his favorite brands are "Calvin Klein, Boss, Tom Ford." He added, "I don't discriminate because there are a lot of good suit makers out there. ... I can go get them off the rack and have them tailored myself" (WWD.com, 5/29).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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