Menu
Facilities

Ford Racing's New Tech Center Touts Innovative Simulator Implementing Driver Data

The "crown jewel" of Ford Racing's new 33,000-square-foot Technical Support Center in Concord, N.C., is a simulator that "embodies the next wave of NASCAR technology," according to Jeff Gluck of USA TODAY. Both the tech center and its "Driver In The Loop" style simulator were unveiled yesterday afternoon, and Dir of Ford Racing Jamie Allison said, "This is a critical and necessary investment because it's the way the sport is headed." Gluck notes all NASCAR teams "currently use simulation programs to help determine which setups to bring to the racetrack." But those programs "operate with a computer predicting the best line a driver would use to get around the track." Ford's simulator, "similar to the ones" used by F1 teams, will "provide data generated by the drivers themselves." The simulator is a "realistic driver cockpit on a full-motion platform -- it tilts, sways, moves forward and backward and goes over bumps -- surrounded by a wraparound screen illuminated by five projectors." Allison said that the simulator "won't be fully operational until the end of this year." He declined to say "how much the simulator cost, but predicted the technology would soon become commonplace in NASCAR" (USA TODAY, 5/15).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/15/Facilities/Ford-Simulator.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/15/Facilities/Ford-Simulator.aspx

CLOSE