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Research and Ratings

Overnight Ratings: Lack Of Woods Leads To Big Drop For Players Championship

NBC averaged a 2.6 overnight rating yesterday from 2:00-8:15pm ET for Martin Kaymer's one-shot win in the final-round of The Players Championship, down 54% from a 5.7 in '13, which saw Tiger Woods win by two shots over a trio of players. Woods did not play in this year's event, and yesterday's final round was delayed 90 minutes due to inclement weather.

ZOOM-ZOOM: ABC on Saturday averaged a 0.9 overnight for its coverage of the inaugural Verizon IndyCar Series Grand Prix of Indianapolis. Meanwhile, Fox on Saturday night from 8:30-11:30pm averaged a 3.3 overnight for its coverage of the NASCAR Sprint Cup Series 5-Hour Energy 400 at Kansas Speedway, the first time the track had a race in primetime.

NOTES: ESPN averaged a 1.0 overnight rating for its Cardinals-Pirates "Sunday Night Baseball" telecast last night, down 17% from a 1.2 overnight for the comparable Angels-White Sox game in '13. The game from 8:00-11:45pm marked the first "SNB" matchup in Pittsburgh in 18 years....NBC yesterday garnered a 0.7 overnight from 10:00am-12:45pm for the Manchester City-West Ham United EPL title-clinching match, which saw Man City win its second league championship in the last three years.

The chart below lists overnight ratings from weekend sports telecasts on broadacst TV.

TELECAST
DATE
NET
TIME (ET)
RATING
Verizon IndyCar Series: Grand Prix of Indianapolis
5/10
ABC
3:30-6:00pm
0.9
NASCAR Sprint Cup Series: 5-Hour Energy 400 (Kansas)
5/10
Fox
8:00-11:00pm
3.3
PGA Tour: The Players Championship: Third Round
5/10
NBC
2:00-7:00pm
2.0
"World of X Games: 2014 Austin Preview"
5/11
ABC
2:00-3:00pm
0.6
NBA Western Conference Semifinals: Thunder-Clippers: Game 4
5/11
ABC
3:30-6:00pm
4.2
Major League Fishing: Challenge Cup Championships
5/11
CBS
3:00-4:00pm
0.4
Pro Bull Riding: Last Cowboy Standing
5/11
CBS
4:00-6:00pm
0.6
EPL: Manchester City-West Ham United
5/11
NBC
10:00am-12:00pm
0.7
PGA Tour: The Players Championship: Final Round
5/11
NBC
2:00-8:15pm
2.6
NBA Eastern Conference Semifinals: Heat-Nets Game 3
5/11
ABC
8:15-11:00pm
4.3
 

NOTE: The Players Championship had a 90-minute rain delay during the final round.

 

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