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Marketing and Sponsorship

NFL Going Without Any Manufacturer Names On Helmets During '14 Season

ESPN.com’s Darren Rovell reported there will be “no more branding on NFL helmets used on the field.” NFL VP/Communications Brian McCarthy said that the league has “decided not to allow any manufacturer to display its company logo on the helmet's nose bumper.” The NFL in ’89 “agreed to give Riddell sole on-field marketing rights to helmets on the field in perpetuity” (ESPN.com, 5/9).

PIZZA SUPREME: Papa John’s Founder, Chair & CEO John Schnatter on Wednesday said company officials were concerned about “getting away from the NFL and getting away from Peyton [Manning] with the success we had” during Q4 ’13. In Louisville, Caitlin Bowling noted company execs said that Papa John’s “has other sports ties” besides Manning and the NFL. Papa John’s Senior VP & CMO Bob Kraut said, “Beyond the NFL, we do have partnerships, in sports that are seasonal throughout the year. So right now, I think we’re reaping some of the benefits of the sports sponsorships that we have in baseball and basketball” (BIZJOURNALS.com, 5/8).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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