SBJ In-Depth: World Cup 2014 – Brazil
The eyes of the soccer world shift to Brazil as the FIFA World Cup gets underway. Other than the Olympics, few events can capture the world’s attention like the World Cup, making the event a powerhouse on the business front. Beyond the event’s storylines on the ground in Brazil, we will use the event to gauge soccer’s popularity in the United States. Just who is the U.S. soccer fan and what fuels his passion for the sport?
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