Menu
Marketing and Sponsorship

Manulife Signs On For At Least Two More Years As Title Sponsor Of LPGA Event

Manulife yesterday announced that it will continue as title sponsor of the Manulife Financial LPGA Classic for at least two more years. Since becoming title sponsor of one of only two Canadian LPGA stops in '12, Manulife has worked with the LPGA and tournament owner, Sports Properties Int'l, to improve the tournament in a number of areas (Manulife). In Ontario, Mark Bryson reports the location for the '15 and '16 events "has yet to be decided," but the Grey Silo Golf Course in Waterloo, Ontario, which hosted a media gathering on Monday, and the Whistle Bear Golf Club in North Dumfries, are the "likeliest destinations." Sports Properties Int'l President Jack Swift said that negotiations with the two courses "are ongoing." Meanwhile, Manulife recently "strengthened its LPGA presence" by agreeing to multiyear partnerships with golfers Stacy Lewis and Jennifer Kirby. Kirby said that Manulife is a "popular event for LPGA players" (WATERLOO RECORD, 5/6).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/06/Marketing-and-Sponsorship/Manulife-LPGA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/06/Marketing-and-Sponsorship/Manulife-LPGA.aspx

CLOSE