Menu
Marketing and Sponsorship

Red Bull Returns As Clippers' Team Sponsor, While Kumho Tire Praises NBA Response

The Clippers are "starting to get some of their sponsors back," as Red Bull on Friday night said that it was "resuming its marketing partnership" just four days after suspending its deal with the club in the wake of Owner Donald Sterling's racist comments, according to Nancy Armour of USA TODAY. Red Bull said that the Clippers "will donate 50% of the partnership dollars generated during the rest of the postseason to charity." In addition, Red Bull said that all related team profits will "channel exclusively into basketball operations" (USATODAY.com, 5/3). Red Bull also has a personal sponsorship deal with Clippers F Blake Griffin (THE DAILY). The AP's Peterson & Krawczynski noted Clippers marketing officials "reached out to corporate sponsors after the story hit, trying to assure them it would be addressed quickly and firmly." Silver's decision last week to ban Sterling for life "helped quell concerns" with sponsors. Kumho Tire Marketing Team Leader SB Kim, whose company has a multiyear deal with the league, said, "Our confidence is even stronger going into a three-year sponsorship seeing how they handled such a serious and negative situation as racism. It shows us that we have a sound partner in the NBA that makes strong decisions even in the face of adversity" (AP, 5/4).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/05/Marketing-and-Sponsorship/Clips-sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/05/05/Marketing-and-Sponsorship/Clips-sponsors.aspx

CLOSE