Camping World "has extended its title sponsorship of NASCAR’s truck series" through '22, as the recreational vehicle retailer "signed a seven-year extension" that will begin in '16, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal "is valued" at more than $5M a year in rights fees and media commitments. Camping World CEO Marcus Lemonis "credited the Camping World Truck Series sponsorship with helping his company increase its revenue" from $1.5B annually in '09 to $3B annually today. Lemonis: "The return on investment I have gotten out of this entitlement has honestly shocked me." Camping World "will be able to market its Good Sam Roadside Assistance towing service as the official roadside assistance of NASCAR." CarCash.com, which "buys and sells used cars, will become the official auto buying service of NASCAR, and AutoMatch USA, which sells used cars, will be the official pre-owned automobile retailer of NASCAR." Lemonis said that he "will promote those companies at races and use the NASCAR marks to raise the profiles of those brands." Camping World "didn’t work with an agency on the extension and doesn’t use an agency to activate its sponsorship assets." Lemonis a year ago "expressed concern that truck ratings might suffer after Fox recast its motorsports network" Speed as FS1. But he said that he has "been pleased with the ratings on the network, which was part of the reason he extended the deal" (SPORTSBUSINESS JOURNAL, 5/5 issue).
