Bills Announce Extension Of Sponsorship Deals With Tim Hortons, Dunn Tire

The Bills on Friday announced a five-year extension with Tim Hortons in a deal that will include the branding of one of Ralph Wilson Stadium's six new gates. The Tim Hortons gate, to be completed by the start of this season, will have a three-dimensional version of the company's coffee cup atop the gate pylon. The company also will now serve Timbits doughnut holes at six branded concession stands and continue to serve its premium-blend coffee at various locations around the facility (Bills). BUFFALO BUSINESS FIRST noted the Bills and locally based Dunn Tire have "extended their marketing sponsorship," keeping the retailer as the Official Tire Dealer of the Bills. Financial terms of the deal were not disclosed. As part of the agreement, Michelin has been named the Official Tire of the Bills (BIZJOURNALS.com, 5/5).