Menu
Marketing and Sponsorship

Without Sufficient Sponsorship Sales, Swan Racing Sells Rights To Two Sprint Cup Cars

NASCAR Sprint Cup Series team Swan Racing "has sold off the assets" of its two cars, leaving driver Parker Kligerman "without a ride" for this weekend's Toyota Owners 400 at Richmond Int'l Raceway, according to Bob Pockrass of SPORTING NEWS. As part of the deal, Swan Minority Owner Anthony Marlowe "obtained rights to the Swan Racing No. 26 car and merged with BK Racing, bringing driver Cole Whitt and that crew to what will now be a three-car BK Racing stable." Xxxtreme Motorsports Owner John Cohen, whose team "has attempted two races this year, bought the Swan Racing No. 30 team." It "will absorb many of the crew members including crew chief Steve Lane but will replace" Kligerman with Xxxtreme driver JJ Yeley. Swan "fielded two cars through the first eight weeks of the season before announcing last week that it did not have the funding to continue competing." Swan Owner Brandon Davis said that he "still has Kligerman under contract and is working to find him a ride" (SPORTINGNEWS.com, 4/23). NBCSPORTS.com's Jerry Bonkowski noted in addition to Marlowe, Swan "had two other minority investors" in former NFLer Bill Romanowski and rapper 50 Cent (NBCSPORTS.com, 4/23).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/24/Marketing-and-Sponsorship/Swan.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/24/Marketing-and-Sponsorship/Swan.aspx

CLOSE