Menu
Leagues and Governing Bodies

China Seeing Influx Of WTA Events, But Questions Remain On Domestic Player Growth

In the six years since being granted special status by the Chinese Communist Party, the success of tennis players Li Na and Peng Shuai has "stoked not only national pride but a massive influx of tennis investment in China's most populous cities, creating a market estimated" at $4B, according to Shaun Assael of ESPN THE MAGAZINE. First came the WTA Shenzhen Open in '13, then the Wuhan Open, which will debut Sept. 21 in Li's hometown. Tokyo had "owned the WTA event for 30 years, but its facilities required major repairs" after a '11 earthquake. Not only did Wuhan "beat out Tokyo for the rights, but it promised to construct a stunning 15,000-seat tennis center with a retractable roof that is scheduled to open" in '15. This investment "coincides with an emerging" Chinese middle class, which has "disposable income to spend on tennis." China President Xi Jinping has "vowed to make Beijing an international sports capital." WTA Managing Dir of Asia-Pacific Operations Peter Johnston said, "The stars have aligned for us to a great degree." But Assael writes, "What happens when Li, 32, and Peng, 28, retire? Can China's talent supply keep up with its tennis demand?" That question is at the "heart of a paradox between the country's new-style capitalism and its old-style communism." While cities like Wuhan and Shenzhen are "paying for new tennis stadiums and inviting the world to see them," the Chinese Communist Party's coaches "aren't producing enough quality players to put in them." The WTA is "trying to help newcomers gain on-the-job training by starting a minor league series." Of the six WTA 125K Series events that are being launched this year to help amateurs earn ranking points, "four are in China." But the WTA "still has to overcome the entrenched interests" of Chinese coaches (ESPN THE MAGAZINE, 4/28 issue).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/24/Leagues-and-Governing-Bodies/China.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/24/Leagues-and-Governing-Bodies/China.aspx

CLOSE