SBJ In-Depth: The Sports Media Upfront
Sports programming continues to be a hot commodity among advertisers, bolstered by the strong ratings and appointment viewing that advertisers crave. At a time of year when many advertisers make their commitments for the upcoming television season, we’ll look at how sports programmers are positioning themselves in the marketplace. We’ll also explore some of the platforms and branded content opportunities that are in play.
Publishing Date: May 5 Ad Close: April 21 Materials Close: April 23. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.