MARKETING DAILY's Sarah Mahoney reported Little League "may be using nostalgia to power its 75th birthday celebration, but it has given the campaign a new-media change-up." Users are "uploading their favorite baseball memories via Twitter, Facebook and Instagram so that they can be incorporated into a digital baseball mosaic, which will be unveiled as part of its June 6 anniversary." Little League put the effort together with Atlanta agencies Hothouse and Vert, and its "social angle is key, given its audience." Little League also is "showcasing 'Little League: A history,' a documentary" created by WVIA-PBS, and narrated by Dodgers broadcaster Vin Scully (MEDIAPOST.com, 4/4).
DAVID'S SONG: WOMEN'S WEAR DAILY's Lisa Lockwood cites sources as saying that David Beckham has been "talking to several companies, including Li & Fung, about doing his own sportswear collection." But the sources said that "no deal is imminent." Beckham has been "raising his fashion profile with several collaborations," including a swimwear and bodywear deal with H&M, a men's fragrance partnership with Coty and an apparel deal with adidas (WOMEN'S WEAR DAILY, 4/7 issue).
CHECK YOUR HEAD: Schutt Sports is introducing a collection of NCAA authentic helmet collectibles. The new NCAA Authentic Collectibles Line will feature nearly 300 different helmets from nearly every major FBS and FCS school in the country. The list includes the alternate helmet market, in which schools introduce new helmets to wear for select games (Schutt).
