Menu
Marketing and Sponsorship

MLS Timbers' Deal With Local Chocolatier Includes Custom Candy Bar, Fan Promotion

The MLS Timbers last night announced that they have partnered with Portland-based Woodblock Chocolate -- a local, small-batch chocolatier -- to "bring a dose of sweet to the confines of Providence Park," according to Dane Carbaugh of TIMBERS.com. As part of the deal, Woodblock will produce a special Timbers chocolate bar that will be available starting April 5, and the release "is coupled with a 'Golden Ticket' promotion, with five random bars distributed at both Providence Park and retailers across Portland holding claim to a special prize." Winners "will receive a Timbers scarf, flag and a team-signed jersey." Woodblock "will add to the loot with a case of 25 bars, a chunk of baking chocolate, a bag of roasted cocoa beans, a mug and a Woodblock Chocolate Big & Tall bar." Those who "uncover one of the tickets will also be treated to a day with three of their friends at the Woodblock factory." Woodblock co-Owner Charley Wheelock said, "The Timbers bar has been crafted with the fans in mind. The flavor profile is a toasty caramel note of Peruvian cacao, earthy plum flavors of Ecuador, combined with salt and crunchy nibs." Woodblock chocolate bars "are all handcrafted, hand-wrapped and made without the trappings of modern, processed confectionery practices." Providence Park "already features several local options, including the fan favorite Portland Timbers Food Cart Alliance above section 93 in the south end" (TIMBERS.com, 4/2).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/03/Marketing-and-Sponsorship/Timbers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/04/03/Marketing-and-Sponsorship/Timbers.aspx

CLOSE