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Marketing and Sponsorship

Frank Thomas Sues Reebok, Seeking Damages Over Big Hurt Relaunch

Baseball HOFer-elect Frank Thomas is suing Reebok, saying that the company relaunched the Reebok Big Hurt brand named after him "without his permission" in '13, according to CRAIN'S CHICAGO BUSINESS. Thomas in the lawsuit said in '95 he "licensed aspects of his identity in connection with his endor...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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