Red Sox Finally Cave, Announce Plans To Implement Dynamic Pricing For Tickets

The Red Sox on Friday morning announced they will implement dynamic pricing for seats and standing-room tickets atop the Green Monster at Fenway Park. The move comes about four months after the club announced plans to variably price the rest of the ballpark's inventory beginning this season, making the Red Sox among the last in baseball to embrace such a structure. Green Monster tickets, which go on sale Tuesday for games in April and May, will change based on market factors such as game date, opponent and weather conditions. The Red Sox are using Texas-based Qcue and California-based Tixtrack Inc. to aid with its dynamic pricing decisions. Despite winning the World Series last year, Red Sox attendance fell 7.6%, and the club saw its league-record 794-game home sellout record come to an end.