Salt Lake Bees Ink Ballpark Naming-Rights Deal With Regional Supermarket Chain
Salt Lake City-based Smith's Food & Drug Stores yesterday announced a "new multiyear partnership with Miller Sports Properties for the exclusive naming rights" for the Triple-A PCL Salt Lake Bees' ballpark, according to Tom Smart of the DESERET NEWS. The ballpark's name under the six-year agreement "will be changed from Spring Mobile Ballpark to Smith's Ballpark." Smith's, a division of Kroger Co., will also receive "exclusive sponsorship and advertising rights and prominent signage on the stadium's exterior facade along 1300 South, the team's scoreboard in right center field and in numerous locations throughout the ballpark." Smith's VP/Public Affairs Marsha Gilford said that the company also will "continue to sponsor 'Family Night' where families can get a four-pack of tickets and four hot dogs for $20 on Monday nights" throughout the '14 season. This season "will mark the 20th anniversary of what is now Smith's Ballpark" (DESERET NEWS, 3/6). In Salt Lake City, Kyle Goon notes Smith's "sees the potential to offer ticketing rewards to employees and promotions to customers" (SALT LAKE TRIBUNE, 3/6).