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SBD/February 25, 2014/Media
NBC's 17-Night Rating For Sochi Up Slightly From Turin, But Down From Vancouver
Published February 25, 2014
NBC finished the Sochi Games with a 12.3 final rating for 17 primetime telecasts (excluding the opening Thursday), up slightly from the last European Olympics in Turin in '06, which had a 12.2 rating. Compared to the live Vancouver Games telecasts in '10, NBC’s average was down 11% f...