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Marketing and Sponsorship

Around The Horn: New Balance To Sign Deals With All Four Red Sox Infielders

All four of the Red Sox' projected starting infielders are "expected to have contracts this season to wear spikes" manufactured by Boston-based New Balance, according to Steve Buckley of the BOSTON HERALD. While Red Sox 2B Dustin Pedroia already has a deal with New Balance, "nothing has been announced yet" for 1B Mike Napoli, 3B Will Middlebrooks and SS Xander Bogaerts. Napoli said, "I had some foot issues last year with plantar fasciitis and I found a cleat that was comfortable for my foot. Not that Nike wasn’t good, but putting on a cleat that’s good for my foot, the comfortability is amazing." Middlebrooks, who wore Nike products prior to this season, said of the New Balance deal, "Why not? They’re a Boston company, they’re available to us and they make a really good product. It’s the most comfortable shoe for my foot. Nike might be the best for someone, Reebok might be the best for somebody. But New Balance was the best for me" (BOSTON HERALD, 2/23).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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