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SBD/February 21, 2014/Marketing and Sponsorship
NASCAR Rolling Out New Ad Campaign, With One Spot Highlighting Driver Athleticism
Published February 21, 2014
NASCAR and Ogilvy & Mather, N.Y., "will try to challenge the stubborn image of drivers as beer-guzzling good ol' boys as part of a new brand campaign breaking" during Fox' broadcast of the Daytona 500 on Sunday, according to Michael McCarthy of AD AGE. NASCAR VP/Marketing Kim Brink...