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SBD/February 21, 2014/Marketing and Sponsorship
Derek Jeter Merchandise Selling Quickly Online Since Retirement Announcement
Published February 21, 2014
Fanatics.com, since Yankees SS Derek Jeter announced his retirement, "has sold more Jeter stuff" than any other MLBer, according to figures cited by Darren Rovell of ESPN. Rovell said of a report that the dirt Jeter plays on would be sold, "They will be selling everything … (an...